Harm Reduction Health Program Brand Launch

In 2024, the Access to Reproductive Care and HIV Services (ARCH) Program underwent a rebranding to reflect the expansion of harm reduction and health services. Program stakeholders played an important role in the development of a new name and visual identity. The François-Xavier Bagnoud (FXB) Center, Rutgers School of Nursing hosted an in-person meeting at McLoone’s Pier House in Long Branch, NJ, on July 22, 2024, to unveil the newly developed website and discuss the future of harm reduction services in NJ. Attendees included leaders from the New Jersey Department of Health Division of HIV, STD, & TB Services – HIV Services Unit; Harm Reduction Health Program nurses & staff; and representatives from authorized harm reduction centers.